Marketing Revelations: Future-Proof with Finesse Workshop

This Marketing Health Bootcamp is a 2-hour practical, hands-on, small group workshop and consists of essential marketing knowledge, practical exercises and checklists that provide an understanding of the seismic changes affecting how small business owners need to market in the post-pandemic economy including:

-The State of Speed and Loyalty
-The Role of Emotion and Building Peak Experiences
-Trends, Changed Psycho and Demographics
-Understanding ‘Traditionals’ and the ‘New Economic Order’ (NEOs) customers
-The Value Pyramid and the Brand Iceberg
-Nailing Your New ‘Unique Value Proposition’
-Deploying AI Marketing Tools to save time and money

What to Expect?

-Intimate – a small group divided into teams working on exercises together
-Immersive – relaxed, fun, safe, learning space and atmosphere away from distractions
-Interactive – time to think, exchange ideas and insights – rotating spokesperson for the team
-Invaluable – gain skills you would otherwise need to do multiple costly workshops to achieve
-Inspirational – a down-to-earth presenter with tertiary degrees AND 3 decades in her own business
-Inclusions – refreshments, networking and connections, workbook and buckets of ideas
-Immediate- a prioritised list of action items to implement on the next day at work

What are the Benefits?

-Come away inspired, refreshed and invigorated about the future possibilities of your business
-Get practical evidence-based solutions to problems and ways to save time and money
-Prepare your own prioritised list of action items you can implement the next day
-Enjoy connections and friendships through shared problems and exchange of ideas and insights

About the Presenter

Viktoria Darabi is a highly innovative and experienced small business and start-up; coach, mentor, advisor, speaker and consultant with a special interest in the marketing of food, drink, hospitality, events, artisanal and tourism businesses. She help individuals, organisations and clusters harness their unique offerings, experience and trends for sustainability and profit. She does this with through her understanding of buyer psychology and by helping them amplify their passions, skills and stories with proven techniques and that excite existing and entice new customers.

She deploys her skills, passion and more than three decades of experience as both a small business owner/operator and corporate contractor to engage, empower, inspire and energise people with innovative ways to overcome disadvantage or disruptions major and minor.

Her style brings thought-provoking ideas, insightful perspectives, practical tips and relevant industry trends together in an engaging, storytelling approach. She incorporates real-world examples and anecdotes which not only captivate the audience but provide actionable advice sparking audience discussions. Her enthusiastic and passionate delivery, motivating and empowering language, plus her positive and inspiring tone demonstrate her genuine excitement for her topic.

This event is proudly funded by the NSW Government.