Developing a sales and marketing plan

A Marketing and Sales Plan sits within the Business Planning skillset. This webinar is targeted at business owners looking to define their marketing and sales plans for their organisation. While a standalone webinar, participants who understand their product and target market will get the most out of this webinar.

In this Webinar, we will be focusing on:
– Defining your business product/service and corresponding avatar.
– Defining the marketing and sales channels available.
– Assessing the channels for your business.
– Building a plan for: Marketing and sales targets, branding, traditional marketing, digital marketing, sales activities.
– Understanding basic costs associated with the plan.
– Defining your monitoring and reporting vehicles.

This webinar will be done referencing a Case Study Business, with all tools and templates used being made available to participants. The last 30 minutes of the Webinar will be allocated to a Question and Answer session, where participants can pose business specific questions.