Creative’s guide to branding

Branding can be a tricky concept to comprehend, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages, a compelling personal and professional brand can help a creative practitioner, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience, clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

With a specific focus on the arts and creative industries, this online workshop covers:
+ The definitions of branding, and how it applies to people working in the creative industry.
+ How to understand branding as it applies on a personal and professional level.
+ Your core values, how to define them as they make all the difference.
+ Discussion of your personal brand, and how it applies to creative practitioners.
+ An introduction to colour theory and why it helps to communicate your brand.
+ Extending from the personal into a business, organisational and/or creative brand.
+ ‘Brand pillars’, the practical steps to help participants bring their branding A-game.

Creative Plus Business is an approved independent provider for Service NSW Business Connect.