Some of you are in your own business I imagine... and some of you are happily working for another practice... and some of you are seriously considering to go out working for yourself... but suffice it to say that you have an interest in finding out how being an architect might actually lead to paying the bills better.

Could I get a show of hands please to these questions:

·         Who hates marketing?

·         Who loves it?

·         Who loves what they do?

·         Who would like everyone to know that they love what they do and that they

·         Would do it under water...?

So why do so many of you hate marketing?

·         Marketing is about doing what you love

·         and sharing what you love with as many

·         people as possible and getting people to

·         let you do what you love for them